Tonner Doll and LittleMissMatched join hands – Tonner Toys


Hey now, friends! Today we want to expand upon a topic we’ve lightly touched before: Tonner Toys! We’re gearing up for the launch of the debut project: the LittleMissMatched dolls!

Now, we know you’ve got tons of reasons to be excited: Primarily, we love Robert Tonner and everything he creates. He is, after all, an artist with a great vision, and he’s got enough talent in his tiny pinky toe to bring it all to fruition. Secondarily, we love dolls in general… all dolls everywhere, and so it goes without saying that we will LOVE these dolls, just by association with the Tonner name. And finally, this line of LittleMissMatched dolls is whimsical, zany, and fun with a capital F.

But, still. We want to give you even MORE reasons to get pumped about this new line of dolls. So, we thought a little background on LittleMissMatched and the relationship with Tonner Toys would do the trick! You just wait and see. LittleMissMatched is super easy to LOVE! I dare you to disagree with me… :)

Jason Dorf and Jonah Staw


LittleMissMatched launched as a company in 2004, and began by selling bright and colorful, unmatched socks in wildly fun, mismatched patterns packaged in odd numbers for young girls and pre-teens. For the company’s founders, Jonah Staw, Arielle Eckstut, and Jason Dorf, it all began as a funny commentary about the mystery of disappearing socks, and the single mismatch it leaves behind. They jokingly concluded that they could solve the problem by wearing socks that didn’t match. Fun, right? Yep, we knew you’d love this! Plus, it’s funny because it’s true (thank you Karen Walker!).

LittleMissMatched started with a very simple mission: build a brand that is FUN, inspires CREATIVITY, embraces individual STYLE and celebrates self EXPRESSION. In our world, socks don’t match– MATCHING is mundane — MIXING is MONUMENTAL and COLOR is cool. While we started with socks sold in odd numbers, we recognized that there’s an entire universe out there who shares our passion for creativity and self expression — socks were just the beginning. From books to bedding, PJ’s to pencil pouches and flip flops to furniture, we say, think “outside the socks” – You can be a kid forever. Be BOLD, FASHION is FUN.

“LittleMissMatched is about creativity and individual style,” shares Andrew Arguiarro, VP Licensing & Sales. “Our dolls are designed to embody the LittleMissMatched brand and to inspire tweens to celebrate unique looks, styles and personalities.”

Want to know more? Check out their awesome blog, and YouTube channel! Be sure to follow them on twitter (@LittleMissMatch) and Facebook!

Okay, now we love LittleMissMatched, but, how on earth did this project come about? Well, I’ll tell you! It all began with the new dawning of Tonner Toys:

Hatched inside the offices of Tonner Doll Company, Tonner Toys is the brainchild of Robert Tonner, Jack Kralik, Jason Reilley, and a silent partner. The four are coordinating their efforts with boundless enthusiasm to make a splash into the mass-market world of toys with their premiere of the LittleMissMatched doll line.

Tonner Toy’s Lead Product Creator, Jason Reilley, said that he immediately wanted to work with LittleMissMatched when Tonner Toys was first established in 2009. “I was inspired by their freedom of expression, and the whimsical nature of their products,” said Reilley. “Also, I love their socks,” he laughs.

Robert then sculpted the head and face of what became LittleMissMatched, and the rest is history.

What makes Tonner Toys special and unique from most other toy companies on the planet is our design-oriented standards. In other words, because we are more design focused, as opposed to marketing focused, we believe that makes for a superior product, both in design and quality.

And that was totally intentional! Tonner Toys wants to make a product with a distinct collectible feel, but at a toy price point. This fun-filled partnership between Tonner Toys and LittleMissMatched, this marriage made in Toyland, captures both the essence of LittleMissMatched’s zany, fun, rainbow-bright world and the spirit and quality of Tonner’s realm of collecting and play.

Now, onto the dolls themselves!

LittleMissMatched Uptown Girl

There will be four LittleMissMatched dolls available: Artsy Girl, Rock ‘n’ Roll Girl, Uptown Girl, and Sporty Girl. As reflected in their names, each doll has a distinct, unique personality, one that she is not afraid to express with her fashion sense. Standing at 15.25” tall, LittleMissMatched dolls are constructed out of the highest quality vinyl with multiple points of articulation for ease in dressing the dolls in their fashionably mismatched ensembles.

Additionally, Fashion Packs will be available, which include spunky separates, some of which are reversible for double the outfit options, and double the fun! Staying within the Little MissMatched theme of mismatching but coordinating elements in stripes, polka dots, stars, and other fun patterns, Fashion Packs include shoes and multiple pieces, in addition to the LittleMissMatched earmark of 3 mismatched socks for the child.

On August 29th, viewers will have a chance for one hour only to purchase an exclusive LMM Gift Set on QVC. The Gift Set will include a doll, outfit separates and a surprise for the child. The dolls will be hitting Toys R Us and LittleMissMatched stores in the fall of 2011.

Don’t miss the super-fun campaign leading up to the launch, coming soon!



20 responses to “Tonner Doll and LittleMissMatched join hands – Tonner Toys

    1. Terri, the mystery partner is a mystery…of course :) But we are really excited for this new turn for Tonner Doll. Now there will be uniquely playable fashion dolls for the beginning collector, and the serious collector as well!

      Dir. of SoMe

    1. Suzanne, we are checking on the details of the QVC presentation. It is sure to be a unique and exclusive offer and we are pretty excited about it! We most certainly hope to do a blog post on it.

      Dir. of SoMe

  1. I am excited about the new line, is there any way to get a chance to buy the items being offered on GVC since we don’t get that channel?

    1. Hi,

      I doubled-checked and yes, all the items within the QVC package will be available in other forms, but not in a single package this Fall. Also, there may be a way to watch and purchase from QVC on your computer. Watch for a blog post if that is the case.

      best, Kevin

      Dir. of SoMe

    1. Enchanticals,

      GGGGRRRRRrrrrrrr!! We know how that feels!! I think Miss Nancy calls it the thrill of the hunt….:) The silver lining on this one is that once the gals are in Toys R Us stores, they will be much easier to get your hands on. Look for them come fall of this year… just in time for Christmas!! Thank you for your comment!

      Joanne Canapini
      Community Manager

  2. Great debut on QVC Thursday. Over one thousand brand new dolls in 5 minutes…wow! What a fantastic launch for four hard working partners to experience. Congrats and best wishes for huge well deserved success.

    1. Hi Harris!

      We thank you very much, we’re very excited about the debut! It went very well, and we’re so proud and delighted that people love them as much as we do! Thank you for the well wishes, it means the world!

      Joanne Canapini
      Community Manager

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