Tonner Toys Gets Interactive with City Girls and MZB-Imagination

Hey Tonner Lovers! We know you haven’t heard much about City Girls and Tonner Toys lately…we bet you think we forgot all about it! BUT that’s far from the truth: we have been working on a TOP SECRET, super futuristic and cool project with our partners in crime, MZB-Imagination and we think you’re going to flip for it: Tonner has been experimenting with augmented reality!

You heard us right, Doll Lovers! We’ve found a way to bring your City Girl to life. Check it out:

City Girls Valentine's Day Card

City Girls Valentine’s Day Card

Hey! It’s a City Girls Valentine’s Day card! How cool is that? Well it just got cooler, because this VDay greeting is interactive!

How, you ask? Well, as noted on the back of each City Girl Valentine, first you APP IT by searching instaMotion in the App Store or Google Play. Then you SNAP IT: open up the app and aim your device at the Valentine card. And then you USE IT: watch your card and City Girl spring to life!

App it, Snap it, Use it!

App it, Snap it, Use it!

Check out this demo:

Basically, all you have to do is get the app – then you can simply customize your model,

Customize your City Girl by choosing skin tone, hair style and color and ensemble!

Customize your City Girl by choosing skin tone, hair style and color and ensemble!

…walk the runway in style,

Here comes your model - right down the augmented and fabulous runway, complete with spotlights and spectator seats!

Here comes your model – right down the augmented and fabulous runway, complete with spotlights and spectator seats!

 

Walk the runway - work it!

Walk the runway – work it!

…and rock the photoshoot!

Snap a photo as your gal strikes a pose!

Snap a photo as your gal strikes a pose!

AND you can share your photos with your friends via Facebook and email.

Love that look!

Love that look!

 

Ever heard of the instaMotion app for your Smartphone or tablet? Straight from the horse’s mouth:

InstaMotion is the first app to use augmented reality on everyday stationery paper products like notebooks, folders, journals and more. Using augmented reality technology, instaMotion allows the user to make their stationery come to life right before their eyes! The recognition software, which only works on instaMotion products, picks up each specific image and allows each one to actually come to life on your device and in real time. Interact with each character differently, take photos and share them on facebook, email and more!

AND for the best news of all: You can go to Target RIGHT NOW and get your own pack of City Girl Valentines! Also available on amazon.com.

Available at Target RIGHT NOW!

Available at Target RIGHT NOW!

The SWEET stuff.

The SWEET stuff.

 

We have MZB-Imagination to thank for this stroke of genius, and for bringing City Girls to life!

About Tonner Doll

"Believe in the Power of Play!' - Tonner dolls and character figures are the inspiration of designer Robert Tonner: fashion, fantasy, cinema, old Hollywood.

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Written by Tonner Doll. Posted in City Girls, Feature, Tonner Toys

Published on January 31, 2014 with No Comments

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