Peek at the New “Zombie Boy” Rick Genest Tonner Doll – a SDCC 2012 Exclusive

Zombie Boy – San Diego Comic Con 2012

[UPDATE 7/26: Zombie Boy just went on sale on our website: Zombie Boy $159.99]

[UPDATE: SOLD OUT as of 7/27]

Here is a peek at our 2012 SDCC Exclusive: Zombie Boy. If you don’t know Rick Genest visit his website to find out more about him and like the Rick Genest Facebook fan page. Rick came into larger global awareness when Lady Gaga featured him and his tattoo styling in her “Born This Way” video (below). You can read his personal story here, on this website.

Not only is this doll – the hashtag #zombiedoll on twitter – a SDCC 2012 exclusive (our only SDCC 2012 exclusive and limited to 500 pieces), Rick himself will be at our booth 4149 for two signings on July Friday 13th, one at 11am and another at 3pm.

[Update: Zombie Boy pics straight from Comic-Con here]

Video with close up details of our Zombie Boy doll can be seen here.

Lady Gaga’s “Born This Way” (2011)

Such a confluence of happenings as “Born This Way” was a kind of YouTube Anthem for last year’s SDCC producing this inspired Cosplay Lip-sync video, doing Lady Gaga proud. More than suitable that Rick will be at our SDCC booth (4149) for two signings (details above).

“Born This Way” Lip-Sync from SDCC last year (2011):

And perhaps you’ve seen Rick in this beautifully conceived and shot Dermablend commercial about getting beneath our “cover”…

Rick’s Ground Breaking Dermablend Pro Commercial

“Since its debut last October, the video has received over 15 million views and more than 650,000 shares on Facebook. The campaign won a grand prize for the digital category at the prestigious advertising CREA Awards in Montreal, two awards in the categories of Best Branded Viral Video and Best Art Direction during the third edition of the Bees Awards (the first international awards focused on social media) in San Francisco, as well as in the digital video category of the Brand Innovators award, which took place in New York City. “Go Beyond the Cover,” was also picked as’s most innovative viral ads of 2011.”

Rick is the first Dermablend male model, and now an official spokesperson.

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About Kevin von Duuglas-Ittu

Director of Social Media for the Tonner Doll Company, Inc. You can find me on Google Plus: or on Twitter as @mediasres

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Written by Kevin von Duuglas-Ittu. Posted in Comic-Con, Feature, Lady Gaga, Zombie Boy

Published on June 14, 2012 with 23 Comments

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There are currently 23 Comments on Peek at the New “Zombie Boy” Rick Genest Tonner Doll – a SDCC 2012 Exclusive. Perhaps you would like to add one of your own?

  1. OMG. I love!

  2. All lines have been blurred…crossed and recrossed. Beauty redefined to bring what is inside out…The superficial flesh masked…inked…removed…revealing the structure of what is within without…Beyond what is ordinarily accepted in an extraordinary way. Living, breathing art…

  3. Can’t find the retail price anywhere :( How many pennies do I need to save up??? Thanks!!

    • Hey Kellie,

      It looks like the Convention price will be a special $150, and any remaining Zombie Boys on our site will be a little higher.


  4. How tall will the doll be?

  5. Love this doll got to have one !! NOW we need a ” GAGA ” doll!!!!!!!!!!!!!!!

    • Great that you love it Roy. A Gaga Doll would be pretty spectacular too! Definitely agree.


  6. Does he have full body tattoos like feet and legs also or just the head and torso?

    • Hey Sonja, no feet and legs. Head, arms and torso only. I’m told that Rick is still working on his legs.


      • Thanks, I’ve been really curious about that.

  7. LOVE the Rico Doll! I’ve GOT to have one. Please consider making more than 500. Believe me, there are more than 500 fans of Zombie Boy out here! We’re begging you!

  8. How will the signings be handled? Will we have to get in line upstairs to get a losing ticket number so then we get to go into a standby line downstairs only to have security tell us we have to keep moving? Have gone to 18 SDCCs and have yet to get a winning signing ticket! Can Tonner collectors be given first chance? This exclusive Already has many dealers offering this for resale on eBay and Craigslist and some are being offered as signed.

    • Kristi…from what I hear there are 90 tickets for each of the 11 am and 3pm Friday signings, and tickets need to be picked up Weds night or all day Thursday.


  9. Was so much fun meeting Rico Zombie Boy yesterday at Comic Con! Everyone at the Tonner booth was so nice and helpfull too! I bought 3 Zombie Boy Dolls and Zombie Boy signed each of them! He is such a cool dude! What a blast I had yesterday! Cant wait to see how Tonner is going to top this next year!

    • wow Mark. Great to have a first hand account, and so glad the experience was everything you hoped it would be. And yes, next year holds all kinds of possibilities, can’t wait to see that too!

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