#TonnerCon: It’s Time for ACTION! – Tonner Doll Company

The time for Action is upon us!  This afternoon’s delicious luncheon announced a new partnership for Tonner, Captain Action Enterprises, and saw the debut of the first-ever Lady Action doll!  Special guest Ed Catto from Captain Action Enterprises was there to school us about the rich history of Captain Action comics and toys.

Ed Catto from Captain Action Times
Ed Catto from Captain Action Times

Just a tiny bit of history, in case you’re not familiar with Captain Action:  In 1966, Captain Action leapt into action as the original super hero action figure that had the ability to change into other superheroes, including Superman, Batman, Captain America, etc.  This was accomplished by DC and Marvel character costumes to fit Captain Action sold separately.  The character was the latest concept from toy and idea man Stan Weston, who just two years before had helped Hasbro create the G.I. Joe line. Weston had been the first to propose the idea of an articulated figure in the form of a soldier. From there, Hasbro’s Don Levine and his team brought to market America’s moveable fighting man, and the first modern action figure for boys.

Captain Action comic book cover
Captain Action comic book cover

So, too, is Lady Action a woman of the times with the ability to become other superheroes via costumes.  In fact, the SUPER cool favor at today’s luncheon was an incredible Wonder Woman ensemble for Lady Action to change into!  How WONDERful is that?!

Tonner Exclusive Wonder Woman Outfit  LE 150
Tonner Exclusive Wonder Woman Outfit LE 150

Here’s Lady Action in …Action!  Featuring the Tyler 2.0 head sculpt on the 16” super heroine body, a removable wig of raven tresses and painted blue eyes, Lady Action is ready to take action at a moment’s notice in her blue lycra body suit, black faux leather skirt, tights, black boots, belt, signature hat and some incredible accessories:  a serrated sword and a gun, holster included.  Get one while you can:  LE 250!

Lady Action  LE 250
Lady Action LE 250
Ladies Action (Denise and Linda Bruce) with Ed Catto
Ladies Action (Denise and Linda Bruce) with Ed Catto

Mr. Catto was a terrific guest speaker, and as engaging and enthusiastic as they come.  Thanks, Ed, for coming to our event and making it so special! Speaking of Wonder Woman….Joe gave a pretty neat presentation about Diana Prince and her fashions AND (BREAKING NEWS!!) previewed a brand new line coming to Tonner Doll:  Diana Prince!  This is a really exciting new line and, while we all know her alter ego is a tough-as-nails super heroine, this line is going to primarily focus on Diana Prince as a fashion icon – though there will be a few Wonder Woman themed threads woven in for good measure. We also were party to a great retrospective program taking us back through all the Tonner Super Heroes and Villains we have created over the years.  A walk down memory lane is always fun! After all that ACTION, I dipped into the fantastic Shoe Workshop by Jay Barrett.

Jay Barrett instructs in the shoe workshop
Jay Barrett instructs in the shoe workshop

For those of you who don’t know Jay, he is absolutely fabulous and comes to us from Down Under, so it’s always such a treat  and privilege when he can come to a convention!  He has worked in the footwear industry for 8 years, so he really knows his stuff! We got to choose which size doll we would create shoes for:  Tyler, Ellowyne or Evangeline.  Jay showed us, step by step, how to make a pair of knee-high vintage-y boots with lace-up styling.   Also in our shoe kits were four bases:  2 High heel, 1 kitten heel, and 1 Fantasy heel.  We also were provided with a booklet with other patterns and instructions to try our hand at home, as well as some gorgeous fabrics and materials, too.  What a guy! Check out everyone hard at work:

Bootmaking 101
Bootmaking 101
Fabric over the last
Fabric over the last
Voila!
Voila!

See all the pics from the workshop HERE! What a SUPER afternoon!  Thanks for being part of the ACTION, folks!  Up next:  The Saturday banquet:  Time and Time Again Renaissance Ball!

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