Revlon Dolls – Then and Now




Revlon dolls – where did they begin and where are they now?  Revlon dolls were first produced in 1956 by Ideal Toy Company.  They were a tie in with Revlon cosmetics in what I would consider a very savvy marketing campaign.  Revlon wanted kids to know the name Revlon before they were even old enough to wear makeup.  That way, when there were old enough, they would remember the name Revlon and buy their cosmetics.   Even the outfits of the dolls were named after successful Revlon cosmetic campaigns- Kissing Pink, Queen of Diamonds, Cherries a la Mode.   The dolls were marketed as fashion dolls and were some of the first to come on the market.  The dolls had high heeled feet but still had that large child-like head.  So it appealed to girls of all ages.

Her hair was made of Saran which you could brush, comb, wash, and wave.   When people started buying the dolls and taking a good look at them they noticed that one leg was shorted than the other and thought they had a defective doll.  In fact, what it was, is that she was made that way on purpose so the doll could be posed in a “walking” position.  And speaking of walking, there were dolls made that are rare to find that were “walkers”.  They came in the 18″ and 20″ sizes – when one leg is moved, the other moves automatically.

Let’s talk a little about sizes.  Revlon dolls came in all sizes – ranging from the Little Miss Revlon at just 10 1/2″, all the way up to the very rare 25″ Revlon.  Each size has a particular look to the face.  And experts, like my boss Robert Tonner, can tell which size a doll is without ever seeing the full length of the doll.  (He is the reason I decided to write this particular blog because through the years, I have definitely learned about them from the master.  🙂 )

Two versions of a kissing pink fashion








Robert brought back his love for Revlon Dolls by reproducing the Little Miss Revlon in the Tonner Doll Company line.  Many collectors were so happy to see the little doll they had as a youngster come back to life and also to have new clothing for the doll they have held onto since childhood.

Tonner Vintage Revlon Doll

In addition to the tribute to vintage Revlon, Robert has developed an all new Revlon doll – a more modern version of that doll from the 50’s.  She has become a favorite of collectors – she is 13″ tall and has a wardrobe to die for! ( I’ve always said that my dolls have a better wardrobe than I do. 🙂 )

There is a ton of information out there about Revlon dolls.  To tell you about all the variations, tags, accessories, etc. would take a book!  Oh! Wait!  There is a book!  it’s titled Revlon Dolls and Their Look-Alikes – written by Kathy Barna.  It is an excellent source of information on vintage Revlon dolls.  And to see the new Revlon dolls, all you have to do is go to our website Tonner Doll Company.

Did you have a Revlon doll in the 50’s?  We’d love to have you share your story.

As always, Thanks for reading and have a great week!


4 responses to “Revlon Dolls – Then and Now

  1. my doll was my doll as a child. does anyone remember some variety show sponsored by Revlon with Barbara Briton as a spokes person?seems to me that my doll was modeled after her….. That is my childhood thinking.

    1. It could very well have been a Revlon Doll that you had. She did commercials for a TV show for Revlon – and some of the Revlon dolls were named after makeup campaigns from Revlon.

      Miss Nancy

  2. I have a doll similar to the Revlon dolls. My sister had a blonde one, my cousin’s had black hair and mine has light reddish brown hair. We spent hours playing with them. I still have the Simplicity patterns that my aunt and mother used to make our doll clothes, and a couple of years ago I made several outfits and sent them to my sister for Christmas. My doll is still waiting for her new wardrobe! My doll came with an orange strapless knee length romper, orange dotted full skirt, a matching dotted shawl and plain orange purse. She wore pearl drop earrings and white high heels. I’d like to get new shoes for her. The ankle straps broke off so hers are now slip-ons. I can’t identify the maker of the doll but she came from either the Eaton’s or Sears catalogue in Canada, and the only identifying mark is on her upper back and looks like AnCo.

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